How To Sell Your Product Online In Nigeria


Many firms have been compelled to rethink and strategize their present business models as a result of the pandemic. Since Nigerians embrace a cashless society, many transactions have been conducted online using digital financial service platforms created by innovators.

Due to that, e-commerce has emerged as a viable choice for most firms, particularly SMEs, seeking to take their operations online and gain visibility.

Nigeria has a large digital audience, according to Statista, and mobile devices are utilized to access the internet more frequently than desktop ones. In 2019, mobile devices accounted for over 70% of internet usage, with this percentage considerably greater when it comes to trips to online marketplaces. Taking your firm online, based on this data, appears to be the greatest strategy to succeed in a competitive market.

Where can I sell online in Nigeria?

A lot of e-commerce sites provide vendors with access to their platforms in order to sell. The benefit of using these platforms is that they cover the expense of online and offline advertising, which means you won’t have to spend as much money on marketing.

eCommerce platforms collaborate with online payment providers to guarantee that users of their platforms have a safe and secure checkout experience.

Here’s a list of e-commerce websites where you can start your online business.



Jumia is an online marketplace for electronics, apparel, and other goods that caters to a number of African countries. It is one of Nigeria’s most popular e-commerce platforms. It’s free to sign up as a Jumia vendor, and you can sell almost anything on the platform. Depending on the type of product you sell, Jumia will charge you a commission. They also cover your products’ delivery.

How to start selling on Jumia

1. On the Jumia Marketplace website, register as a merchant.

2. Provide the required KYC information, including your bank account information for payouts.

3. Upload high-resolution images of your products.


Konga, a Nigerian e-commerce company started in July 2012, is another Nigerian e-commerce startup. It has a third-party online marketplace as well as first-party direct retail for consumer electronics, fashion, home appliances, books, children’s things, computers & accessories, phones and tablets, health care, and personal care products. Konga charges a commission of as little as 3%, and you only pay when your product is successfully sold.

How to start selling on Konga

1. On Konga sellerHQ, you can register as a Konga seller.

2.  Fill out the seller’s form.

3. Upload high-resolution images of your products.
4. For paid orders, select a convenient delivery method.



Jiji is a Nigerian online marketplace that connects customers and sellers and allows them to trade products and services. Jiji is a hassle-free marketplace where you can sell and buy nearly anything. Selling on jiji is completely free. When you utilize the platform’s premium services, you will be charged.

How to start selling on Jiji

1. Use your email address and phone number to sign up.

2. Take pictures of your belongings.

3. Select a suitable category, add your images, and begin selling.


What does this mean for entrepreneurs?

It is more cost-effective for a business owner to ride on the coattails of popular e-commerce platforms than to establish your own eCommerce service. These platforms provide opportunity for firms who have not yet gone online to go online at no cost.

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