According to Adobe, LeanPrint will save up to 40 percent of the toner that would normally be used when printing something. It is able to do this in certain modes like “SuperSaver” and “TonerSaver.” The basic idea of LeanPrint is that it will work to squeeze more onto a page and reduce the amount of toner used on prints that use a lot of ink. This will help to not only save on ink but paper as well.
Now, when you think about it, this new software seems like it would be undermining printer company’s plans to sell you a cheap printer that must be replaced with expensive toner when the ink runs out; however, Toshiba America Business Solutions (TABS) is the first printer maker to endorse and promote the new LeanPrint software. According to Adobe, Toshiba will be available to distribute LeanPrint to its customers across the continent.
Adobe said that LeanPrint is targeting both large companies as well as individuals. Those who are interested must purchase a license from a company that is partnering with Adobe, like Toshiba. Customers can either sign up for a 30-day free trial or pay $99 for a one-year subscription.
“Adobe has always prided itself on environmentally conscious behavior, from its LEED Platinum certified buildings to its carbon offsets,” said Raman Nagpal, the senior director and general manager of Adobe Print and Scan Business. “With LeanPrint, we are bringing together our commitment to the environment and a deep understanding of the print industry to further drive down printing costs. Adobe is excited to launch LeanPrint with a like-minded company like Toshiba, who will help distribute this technology throughout North America.”
All of this news is not good for printer companies like HP. During a second quarter conference call, the chief executive of HP, Meg Whitman, discussed the current shift of corporations and individual consumers towards printing less.
“We faced a number of challenges and the printing market is more mature and more mature markets tend to be governed more by macroeconomic forces,” Whitman said. “I am convinced that a number of our challenges do relate to the macroeconomic challenges, weak consumer demand, weak small office, home office demand. The sell-through of ink in particular is at pretty low levels and it’s not just our ink, it’s industry ink.”
This really could pose an issue to printer companies in the near future; however, it also might help to reduce the inflated pricing of toner. It will be interesting to see how printer companies react.
Sources: PCMag – Adobe ‘LeanPrint’ Claims to Cut Ink Use by 40 Percent and Tom’s Guide – Adobe Releases LeanPrint Software to Save on Ink, Paper