Do you want to know how to obtain a lot of TikTok followers?
We can’t say we blame you!
Everyone and their grandmothers are on TikTok, which has 689 million global active users as of January 2021. Having a large number of followers might mean having a direct channel to your target audience—a relationship that most marketing strategists can only dream of—so ensuring that your audience can discover you is crucial.
So, how can you make oneself “findable” in the first place? And, even better, “followable”?
Warning: it’s not as simple as it appears. If it were, we’d all be famous by now. Don’t be deceived by programs that allow you to purchase bots and phony followers. This will just feed your ego while doing little to promote your brand.
The following guidelines will show you how to gain more TikTok followers in an honest manner.
How to get more TikTok followers for free
Determine who you want to reach.
You can’t be everything to everyone. You’ll know how to get your audience’s attention if you know who they are. Be as precise as possible. Go for a specific specialty. What do they enjoy doing? What are their pet peeves?
It will be easier to land your material on their For You Page if you have a clear notion of who your target audience is (and isn’t). When you first open TikTok, you’ll be sent to the FYP, or For You Page. It’s the place where you want to be!
Find out what your audience is into.
You have no idea what they’re into? Simply inquire of them!
Ask your followers on your other social media platforms what types of content they’d like to see on TikTok. Instagram polls and inquiries can keep people engaged while also letting them know you have a TikTok channel they should check out (wink wink).
Check out the competition.
Checking out similar creators and brands in your field is also a good idea. After all, game recognizes game. It’s like free research because you have a similar audience.
Participate in challenges
Challenges are one of the most popular TikTok trends, and they can help you gain a lot of new followers.
If you’re unfamiliar with the term, a challenge is when you ask or dare someone to do or do something. But they can be anything, as evidenced by the evolution of the “without informing me” challenge
Technically, challenges can occur on any network, but they are particularly common on TikTok.
Use trending songs and sounds
Why do so many people (including myself) know the words to the Backyardigans’ “Into the Thick of It”? That’s because of TikTok.
When you look at the top charting songs right now, you’ll see that many of them are TikTok sensations. This is not a fluke. TikTok is a valuable asset to the music industry, and it works with record labels to promote specific songs on the app. If you tie your wagon to one of these songs, your video will have a better chance of being played on FYPs. (By that, we mean using a popular song in your video.) It isn’t required to be a dance!)
Here’s how to track down the latest music and sounds:
1. Enter the video editor on TikTok.
2. At the bottom of the screen, press the plus sign.
3. Select “Sounds” from the menu.
4. Take a look at what’s hot right now!
Here’s how you can figure out what your fans are listening to:
Go to your Analytics page (you’ll need a TikTok Pro account for this!) to uncover the top sounds your audience has listened to in the last 7 days. Scroll down under the Followers page to see all of the varied music and audio that your audience is enjoying.
Use TikTok Ads
Setting up TikTok advertising is another approach to get in front of your audience while avoiding the algorithm. This solution is only viable if you have the necessary funds.
TikTok Commercials Manager gives you access to a worldwide TikTok audience as well as a variety of ad management tools—targeting, ad creation, and insight reports—to help you get the most out of your ads.
Why are there adverts on TikTok? They’re still relatively new, so there’s plenty of room to be inventive and get seen by the appropriate people—with little competition.
Partner with other TikTok creators
Collaborating with a well-known TikTok maker can help you spread your message and get your campaign off the ground. The Creator Marketplace can help you identify a variety of creators, influencers, and TikTok personalities who are a good fit for your business and have a similar audience.
Final thoughts on getting TikTok followers
There is no one-size-fits-all approach to gaining more TikTok followers. However, there are other methods for increasing your views and placing your material on the appropriate For You Pages. Knowing your target audience, taking advantage of trends, hashtags, and challenges, promoting your content through other social media networks and ads, and posting at the right time are all great ways to increase your chances of gaining followers without having to download any sketchy apps or pay money for bots.