Flight Ads will enable airlines to reach more potential travelers based on people’s visits to other flight-related Pages, websites and apps.
Previously, airlines could use Flight Ads
to re-target customers who had visited their website or app searching for a particular flight.
Now, airlines can reach more people who have expressed interest in travel.
For example, let’s say people are looking at holiday trips to Mexico by browsing several airline sites and flight pricing apps.
Airline brands can now use Flight Ads to reach those people with tailored ads promoting relevant flight routes.
In addition, travelers that visit a travel-related Facebook Page, but have not yet chosen a trip destination may see an ad to visit an airline brand’s site. People can opt out of any Flight Ad they see by clicking on the upper-right corner of an ad.
They can also visit their Ad Preferences to manage their ad settings. And as with all advertising on Facebook, flight advertisers can reach customers without learning personal information about them.
Advertisers are already seeing results from testing this new ad solution. Air France used Flight Ads to acquire new US customers, driving targeted search volume to its site, while lowering cost per search by 66%.
And Hopper, an airfare forecasting app, saw a 20% drop in its cost per app install using this new prospecting option.