Elon Musk finally finalized the $44 billion purchase of Twitter after months of negotiations. After threats of legal action from Twitter ex-shareholders, Musk finally agreed to the deal’s initial offer.
The richest person in the world wrote to Twitter’s board of directors, saying “Twitter has extraordinary potential,” and added, “I will unlock it.”
Here are five key changes to expect on Elon Musk’s Twitter as a result of the world’s richest man purchasing the fifteenth-most popular social network:
1. App X – The all-encompassing app
The world’s wealthiest man has said in tweets and text messages to investors that he wants Elon Musk’s Twitter to become an “everything app” where users can perform everyday functions, including encrypted chat, peer-to-peer payments, e-commerce purchasing, and social networking.
Twitter has less than 400 million users globally despite being 10 years older than TikTok, which has 755 million users.
Twitter’s numbers are even more inadequate when compared to services like WeChat, which Musk explicitly pointed to since it has grown indispensable to Chinese residents.
2. The end of advertisements
Musk dislikes Twitter advertisements because he believes they give advertising corporations too much control over the platform. The billionaire posted his preference for a subscription-based Twitter over a community-supported one, although he has since deleted the tweet.
Twitter Blue is currently a monthly membership service that gives users access to premium features for a fee. Still, Elon Musk’s Twitter might seek to reimagine this concept and encourage celebrities to tweet more.
Potential barriers
If Elon Musk’s Twitter is to stay financially sustainable, it’s unlikely that ads can be quickly removed. This is particularly true considering that 90% of Twitter’s revenue comes from advertising.
3. Remove bots and authenticate users
Elon Musk has regularly addressed the issue of spam and fraud on Twitter, some of which have exploited his image.
In the days leading up to the takeover, the billionaire expressed that Elon Musk’s Twitter will aim to eliminate robots that perform preprogrammed behaviours.
Authentication
Regarding authentication, in the opinion of Tesla’s creator, the majority of Twitter accounts tweet and publish relatively little material.
An internal inquiry validates Musk’s position. According to Reuters, bots now account for fewer than 10% of monthly users, yet they produce 90% of all tweets and 50% of the company’s worldwide income.
The study also produced other disturbing findings. Heavy English-speaking users have shown an increasing interest in “Not Safe For Work” (NSFW) material, such as nudity and pornography.
Possible barriers
In order to accomplish its aims, Elon Musk Twitter must find a solution that previous Twitter managements have not yet discovered without putting too restrictive constraints on users, such as systematic identity verification.
4. Eliminate scammers
In addition to being hacked in 2020, Musk has been personally victimized by fraudsters masquerading as him on Twitter.
Elon Musk’s Twitter will thus aim to be a safer, scammer-free environment, but there is no indication of how this will be implemented
5. The edit button
Everyone is familiar with the Twitter edit button. the SpaceX boss has not expressed a view on the topic, but on April 4, he opened a poll on the social network asking his fans whether Elon Musk’s Twitter should have a similar feature. After four million votes, the unanimous result was “yes.”
Elon Musk’s Twitter is open to this possibility, but with restrictions, such as the inability to modify after uploading for a certain time.
In addition, following any alteration, the retweets and likes of that tweet would be reset to zero, since the message’s author may have changed its meaning to one that the people who retweeted or liked it may no longer agree with.
This feature may be limited to just Twitter Blue customers, a service that is only available in certain regions.
Why did Elon Musk fire Twitter executives?
According to sources reported by several US media outlets, Musk has fired four of his senior subordinates, including the CEO, Parag Agrawal. The New York Times, The Washington Post, and CNN, among others, cited unidentified persons with knowledge of the issue.
According to Bloomberg sources, Musk plans to succeed Agrawal and manage the social network in the same way that he does with Tesla and SpaceX, but he might eventually give up the CEO post.
As of now, none of the parties involved—Twitter, Elon Musk, or the fired executives—have offered any comments. Musk has, however, posted a message on his Twitter account about the management move that reads, “the bird is freed.”
This seems to confirm the need for less regulation of what can be published on Elon Musk’s Twitter.
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