Research reveals that two billion people use Facebook every month to connect with friends and family and to discover things that matter.
In view of that, you can use Facebook Ads to find new customers and build lasting relationships with them.
Recommended Read: How To Create Sponsored Message On Facebook Messenger
This post is all about how to buy Facebook ads. It aims at providing an answer to this question: How much do Facebook ads cost?
How much do Facebook ads cost?
You can run ads on Facebook, Instagram and Audience Network on any budget. Some people spend more on coffee each day than they do in their advertising campaigns.
The exact cost associated with your ad being shown to someone is determined in Facebook ad auction.
Interestingly, you tell Facebook how much you want to spend on advertising. Then Facebook will try to get you as many results as possible for that amount.
If you want to spend $5 a week, you can.
On the other hand, if you want to spend $50,000 a week, you can do that too.
However, you need to note here that some types of advanced Facebook ads require a minimum amount of spend to work. You’ll be notified of this while creating them.
The basics of cost
There are two ways to define cost:
1. Overall amount spent
2. Cost of each result you get
We’ll talk on this topic in our subsequent posts which shall be titled: How much it costs to advertise on Facebook.
So you can always come back for fresh posts on Facebook ads and marketing.
How To Purchase Facebook ads For Your E-commerce Business
The most common way to purchase ads for Facebook, Instagram and Audience Network is through the Facebook ad management tool, Ads Manager.
You purchase Facebook ads by creating an ad and submitting them to Facebook ad auction.
Points to note about setting up your Facebook ads:
1. You’re always in charge. You set your budget and bid. Facebook will never spend more than your max.
2. Get results on any budget. Facebook ads are shown to people who are likely to be interested, so you get results.
3. Pay for the actions you want. Choose your objective – impressions, conversions – and only pay for those.
See how to Create ads easily with Facebook Ads Manager step by step.
Submit your ad to the Facebook ad auction.
The Facebook ad auction determines which ads should be shown to which people. Using the information that you provide in the ad creation process, the auction shows your ad to the people who are most likely to be interested in it – for the price that you bid or less, and never higher.
In the Facebook ad creation process, you set parameters that the auction will use to deliver your ad to people, includes the following:
Budget: You set your advertising budget – a total amount that you want to spend on a daily basis or over the course of the campaign – and can edit it at any time.
You also set a bid – the maximum amount that you’re willing to pay when someone sees your ad or takes your desired action.
Audience: You also choose who you want to see your ad. You can use demographics, such as age, gender, and current cities, to connect with people, or things such as interests, devices or past actions.
Creative: Finally, you decide how you want your ad to look. You can use text, images, and videos to capture people’s attention. Once you’ve created your ad, it goes to our ad auction, where it will start being shown to people.
How To Get precise control over your campaign costs.
For Facebook ad campaigns aimed at more than 200,000 people, reach and frequency buying gives you predictable and controlled ad delivery at a locked price.
Choose how many people see your ads, how often and even the order in which they see them – and plan out those details up to six months in advance.
You’ll also know how far your money goes.
Reach and frequency shows you the exact budget you need to reach your intended audience.
Once your ads have been set up, it will deliver your ads at the price you booked.
That is it on Buy Facebook Ads | Facebook ads cost – How much do Facebook ads cost?
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