Amazon advantage



Amazon Advantage- The steppingstone to success for content creators?

Artists who want to sell their creations face several questions and issues. Those who take care of their sales themselves must invest a lot of time and effort, often take a high financial risk and the focus lays no longer on the artistic activities. To claim the help of a studio or publishing house, one waits gladly several years, if not in vain, since usually only the projects which promise the most profit to receive the necessary support. With ‘Advantage’ Amazon opens the doors for artists of all sizes and enables them to reach millions of potential customers.

How does Amazon Advantage work?

amazon-advantage-how-does-it-workAmazon Advantage is a program that empowers authors, musicians, film producers, publishers, studios and other media producers to add their products to the Amazon product catalog. In a direct seller-vendor relationship, Amazon buys the products from the Advantage member and resells them independently on the Amazon platform as the new owner.

To get started, you first create an Advantage account on Amazon’s vendor website. Once this account has been accepted, you start listing the products you want to sell. As an Advantage user, you can design the content of each product detail page yourself, including artist information, cover design, and other features. Once you have added your items to the assortment, you tell Amazon that they are available for sale. If this is the case, Amazon will place an order and send you a notification email. Ongoing, Amazon will usually place this order once a week, depending on how high the demand is calculated. The goods must now be sent to Amazon independently and are available for sale on Amazon after acceptance and processing. Books, calendars, simple magazines, CDs, DVDs, VHS tapes, vinyl records, software CDs and copies of video games are accepted for sale.

The basic conditions for participation in the Amazon Advantage program are that you are the owner/author of the listed products, have access to the Internet and an email provider, have a bank account located in the country of sale, and have a scannable barcode on each product that complies with the ISBN, UPC, or EAN guidelines.

What is the price of Amazon Advantage?
Each Advantage member pays a €99 annual membership fee in principle. This cost covers the option to add an infinite number of products, as well as vendor service team support and online access to Amazon’s vendor administration tool.

Because you are responsible for transporting the merchandise to Amazon’s logistics center, you must also cover the shipping charges.

Furthermore, by agreeing to the Terms of Use, you agree to sell your products to Amazon at a 55 percent discount from your self-determined list price, resulting in a 45 percent profit margin. If, as a result of the disco, Amazon decides to offer the products at a cheaper price,

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