With more than 2 billion monthly active users, Facebook continues to be one of the most effective platforms for marketers. Whether you’re just starting out with your social media marketing strategy or are looking to take your current Facebook marketing campaign to a new level, there are plenty of helpful tips and tricks you can use to reach your audience more effectively.
If you’ve been hesitant about diving into the world of Facebook marketing, you aren’t alone. Many brands have struggled to see results from their initial efforts on this platform. However, that’s because many marketers used the wrong techniques and fell prey to common pitfalls.
With the right approach, however, there is no better place for businesses of all sizes to build a valuable and loyal audience than on Facebook.
With more than two billion monthly active users, Facebook is the primary social network for an overwhelming number of people. It’s also a great place to market your business, brand, or product.
As such, marketers are always coming up with new ways to use Facebook to achieve their business objectives and drive traffic to their sites or blog. With so many different marketing techniques available today, it can be difficult to know which ones are worth trying and which ones won’t help you reach your audience.
Here are 10 essential Facebook marketing strategies that will help you get the most out of this social network.
1. Facebook Live Video Marketing
One of the biggest trends in marketing over the last few years has been the rise of visual content. Live video has become an extremely powerful way to create content people want to watch and share.
With Facebook Live, you can do almost anything you’d do with other types of video. You can host interviews with industry experts, give product demonstrations, record live events, or show how-to tutorials.
Monitoring and engagement are two important factors to consider when using Facebook Live. Be sure to monitor the comments on your Live videos to respond to questions or criticisms in real time. This will help you keep a positive presence on the platform and get more engagement.
For engagement, you can use Facebook Live to host a poll, ask questions, and create interactive experiences. Live videos are available to view for a longer period of time than regular posts, so they’re ideal for promoting events or driving more engagement with your brand.
2. Facebook Ads for Lead Generation
Although Facebook Ads have traditionally been used for branding and advertising, the platform offers more targeting and lead generation options than ever before. In fact, Facebook ads have been proven to be 40 times more effective at lead generation than Google AdWords.
This is because Facebook offers hyper-targeting capabilities that allow you to advertise directly to the people who are most likely to want or need your product or service. With Facebook Ads, you can choose your targeting by interest, demographic, location, network, relationship status, and more.
This allows you to create ads specifically for the people who are most likely to buy from you. You can even use Facebook’s lookalike audiences feature to reach out to people who are similar to your existing customers.
To get leads from your Facebook ads, you can add a call-to-action in the ad that leads people to a landing page where they can sign up for more information. You can also add a lead generation option to your Facebook ads in the form of a poll. You can choose to have the ad show up in someone’s news feed or in a Facebook ad block.
3. Facebook Events for Marketing and PR
Facebook Events are a great way to promote your product, event, or cause. If you’re marketing an upcoming event, you should consider using Facebook Events to get the word out. If you’re marketing an event, you can add the event to your Facebook page to encourage people to sign up or invite their friends.
If you’re marketing a product, you can host a Facebook event to increase traffic and engagement on your page. You can also use Facebook Events for PR and to grab the attention of relevant publications. You can create an event and invite journalists. When they respond, you can add them to the guest list to invite them to the event or product launch.
4. Facebook Co-marketing Partnerships
If you’re looking for new ways to optimize your social media marketing efforts, you might want to consider forming a Facebook co-marketing partnership. Co-marketing partnerships are like strategic alliances between two or more businesses that work together to increase their reach and sales.
Some marketers choose to enter into co-marketing agreements with partners in their own industry, while others like to partner with businesses in completely different industries. If you’re trying to expand your reach, joining forces with another business in your industry can be a great way to increase your organic reach.
You can post each other’s content and cross-promote each other on your Facebook pages to double your social media presence. Co-marketing partnerships are an excellent way to gain new clients and promote your brand to a larger audience. They can also help you get more likes and followers on your Facebook page.
5. Facebook Video Ads in News Feed
While Facebook Ads may have been designed as branding and awareness tools, they’ve evolved tremendously over the last few years. These days, Facebook is getting serious about video. And for good reason. Not only is video more engaging than other types of content, but it can also be extremely effective at converting leads.
With Facebook Video Ads, advertisers can finally capitalize on this incredible opportunity. You can target your ads to specific audiences and create compelling video content.
You can choose what type of video to create. You can create short-form, long-form, or even live video. You can also choose who you want to target by creating a custom audience from your existing customer list or by creating a new audience based on demographics and interests.
6. Create Great Content and Have a Solid Strategy
Before you try out all these different Facebook marketing strategies, be sure to create and promote great content on a consistent basis. People come to Facebook to be entertained, informed, and engaged.
If you want them to engage with your brand, you need to provide them with quality content that appeals to their interests. You can promote your Facebook posts and boost your engagement in a number of ways.
You can use paid social media advertising to promote your content to a wider audience. You can also try guest posting on other high-traffic blogs and sites in your industry. By creating great content and promoting it heavily, you can build a large following on Facebook and increase your lead generation and sales.
7. Facebook Lead Ads
Facebook Lead Ads are highly targeted ads designed to capture leads. If you’re looking to increase your sales, you can create visual ads with a prompt to sign up for your email list.
If you’re not sure where to start, Facebook Lead Ads can help you create visually appealing ads that prompt your audience to sign up for more information about your company or product. By targeting the right audience for your business and prompting them to engage, you can capture leads and increase sales.
8. Leverage Facebook’s Audience Targeting Capabilities
As we mentioned a few times already, Facebook has incredible targeting features that allow you to pinpoint your advertising to the people most likely to buy from you. To take advantage of this, start by creating a custom audience.
You can do this by going to your Facebook page and clicking “Audiences” on the left-hand side of the screen. This will take you to the “Create Audience” section of the page where you can enter the criteria for your custom audience.
Once you have your custom audience created, you can target your ads to this specific audience. This will greatly increase the effectiveness of your ads and allow you to reach the people most likely to buy from you.
9. Facebook Sponsored Posts
Sponsored posts are another effective way to promote your business on Facebook. This feature allows you to pay to have your post shown to a wider audience. You can use sponsored posts to promote sales, announce new products or services, or increase engagement with your current followers.
If you want to increase engagement with your current followers, you can use sponsored posts to ask a question or host a poll that relates to your brand or industry. You can also use sponsored posts to promote your products or services.
10. Create Great Content and Have a Solid Strategy
Before you try out all these different Facebook marketing strategies, be sure to create and promote great content on a consistent basis. People come to Facebook to be entertained, informed, and engaged. If you want them to engage with your brand, you need to provide them with quality content that appeals to their interests.
You can promote your Facebook posts and boost your engagement in a number of ways. You can use paid social media advertising to promote your content to a wider audience. You can also try guest posting on other high-traffic blogs and sites in your industry with the goal of increasing your Facebook engagement.
By creating great content and promoting it heavily, you can build a large following on Facebook and increase your lead generation and sales. To do this, you need to focus on creating engaging content that appeals to a wide range of people. This way, you’re better able to reach a wider audience and grow your business.